The Story of The Embellish Line

The Story of The Embellish Line

Embellish isn’t just any product line – it’s the line that started it all! Take a trip down memory lane and learn a little more about how the Embellish line came to be, which products came first, and how you can use them to up your hair game.

Embellish Texturizing Definer

“The clapping product” as some call it, Embellish Texturizing Definer was the first member of the Embellish Line. Maria McCool came up with this product in 2007, deciding that her clients needed a styling product that would act like a tool. In Maria’s words: “I think the reason Embellish has a cult following with the customers and the hosts is because it was one of the first fiber technology formulas to ever be used in a styling product that when applied to dry hair.”

We recommend using Embellish Texturizing Definer to turn your haircut into a hairstyle! Maria says it best: “It gives you added lift at the root, tons of volume and fullness, and beautiful texture! The fibers adhere to the hair, they plump it up and make it pliable so you can manipulate it and get your hair to do what you want it to do.”

Embellish Finishing Spray

The next product in the Embellish line hit the scene on QVC in 2010. Maria wanted to create a hairspray that didn’t just let you create hold, but also let you build volume. She says, “Embellish Finishing Spray was one of the first lacquer free, water free, fiber technology formulas to ever be used in hairspray. I always say ‘not all hairsprays are created equal.’ I designed it to work on everyone, it can multi task and it’s instant great style that lasts!”

We recommend using Embellish Finishing Spray for hold, volume, and lift! In Maria’s words: “The fibers adhere to the hair, plumping it up, making the hair pliable and buildable so you can get your hair to do things it would never do before!

Embellish Texturizing Foam

After years and years of more product development, the next member of the Embellish line finally came to be! Maria developed Embellish Texturizing Foam in 2019 so her clients would have a product that allows them to lock in volume before even reaching for the hairdryer. She says, “Embellish Texturizing Foam lets you plump, lift, thicken and add the volume by infusing your hair strand by strand with our Embellish Technology before it’s even dry! It swells the strand from the inside out - plumping it up to create more movement and lock it in!”

We recommend using Embellish Texturizing Foam to prep hair for styling, thicken up each strand, and bring on volume like never before. As Maria puts it, “Embellish Foam is going to give you a totally new look! Because of the formulation, it’s going to take slightly wavy hair and double its wavy texture, plump up baby fine hair, and let you get more out of your styling tools! Each curl you put in with an iron, rollers, or your Perfecter is now getting an assist from a product that now only makes it easier, but gives your hair the memory to make it last all day!"

Embellish Root Touch-Up

The last of the bunch and newest product to enter this uber-successful styling line, Embellish Root Touch-Up is in a league of its own. Born out of necessity during the COVID-19 pandemic, this product was officially released in 2021! Maria says, “My clients needed a product they could use to get color in their hair when they were unable to get to the salon. Embellish Root Touch-Up has that famous Embellish fiber technology but adds a dose of color in the process!”

We recommend Embellish Root Touch-Up if you want to add some coverage to your roots, volume to your crown, or give some thinning patches a little more fullness. With 11 different shades, there’s a match for everyone! As Maria puts it, “Embellish Root Touch-Up gives you the wide-range coverage of a spray with the targeted application of a brush. It’s the best of both worlds and lets you apply the exact amount of color you want!” 

What do you think should be the next Embellish product to enter the line? Comment below and let us know!


  • Calista Tools

    Hi Linda! We changed the packaging for our Embellish Texturizing Definer so you no longer have to push up from the bottom to get the product out. Now, you simply press the dispenser 10-15 times to get the product into it. Hope this helps! If you have any other questions, please reach out to us at!

  • Linda

    I’ve been using the texturizing definer (clapping tool) for a few years. I recently reordered from QVC. Came in completely different containers.
    You can’t push on bottom of container to get the air out as it is a solid bottom. The first container had no fibers. The second container would not pump no matter how many times I tried. QVC sent me 2 replacements. At least these have fibers but it seems like it is too watery.

  • Calista Tools

    Hi Beth!
    We are so sorry to hear that you’re having trouble with your Embellish Definer. Please feel free to reach out to and we will be happy to assist you!

  • Beth Kohagen

    My embellish will not make fibers!

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