Customer-inspired and stylist-created, Calista makes hair products and tools for quick, effective hair transformations that bring out the best in you.

Calista means "most beautiful" and we want women to discover and embrace their own most beautiful selves.

As far as we're concerned, there's nothing better (or braver) than being yourself.

Maria McCool holding a coffee mug and smiling

Our Founder

Calista founder, Maria McCool, is a CEO, stylist, salon owner, product creator, author, QVC brand ambassador, and lover of all things hair.

She created Calista with the goal of helping women feel great about themselves and their beauty every day of their lives.

Our Mission

At Calista, we provide you with the tools you need to transform not only the way you look, but the way you feel.

It's all about how a small change (whether that be your look or your mindset) can make you feel brave about your own beauty, or as we call it, BeautyBrave.

Our Products & Tools

We know you have the confidence and savvy to be your own stylist, so we make high-end, user-friendly products and tools to help you get salon-quality results at home.

To keep it simple: everything we create is easy, effective, and good for your hair.

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Giving Back

Calista was created to empower women through confidence. Giving back to organizations that support women and embody our mission is close to our hearts.

We proudly founded and support the Shine Program at Penn Medicine, a nonprofit organization that supports patients living with cancer.

We also support the Maasai Cultural Exchange Project, a nonprofit providing young women of the Maasai Tribe in Kenya with education, necessities, and safety.

Contact Us

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