Products With Purpose. Tools That Transform. Beauty For All.
Customer-inspired and stylist-created, Calista makes hair products and tools for quick, effective hair transformations that bring out the best in you.
As far as we’re concerned, there’s nothing better (or braver) than being yourself.
Too often, the way we feel about our own beauty is distorted by factors that have nothing to do with us.
We're told to look a certain way – that beauty is defined by a set of predetermined standards that are exclusive, small-minded, and frankly, wrong.
At Calista, we believe that true beauty is comforting, kind, welcoming, inspiring, unique, and most of all, brave.
At Calista, we know you have the confidence and savvy to be your own stylist, so we make high-quality, user-friendly products and tools to help you get salon-quality results at home.
From how-to videos and step-by-step style guides to helpful tips and tricks from our expert team, we make sure you’ve got everything you need to reach your personal hair goals and create the transformation you really want.
Every product we make is paraben and sulfate free, not tested on animals, and infused with vitamins and minerals to keep your hair healthy and strong. All of our tools are created with a no-burn design and ceramic-ionic fusion technology that protects you and your hair from heat damage and creates longer-lasting styles.
To keep it simple: everything we create is easy, effective, and good for your hair.
After years of hearing complaints from frustrated clients about wanting to have the salon experience at home, she decided to create it for them. Calista Salon grew into a brand and launched on QVC with major success in 2007. Since then, Calista has continued to grow, providing hair products and tools to women across the nation and perpetuating Maria’s mission to help all women feel brave about their beauty.