We’re Calista, the haircare brand that’s here for you.

We make hair products and tools that help you feel beautiful, strong, and most importantly, like your best self. Everything we create is specifically designed to inspire quick, effective hair transformations that can be done daily. Our goal is to make it easy to feel your best.

As far as we’re concerned, there’s nothing better (or braver) than being yourself. 




The way you feel about yourself holds a lot of power.

Too often, the way we feel about our own beauty is distorted by factors that have nothing to do with us. 

We're told to look a certain way – that beauty is defined by a set of predetermined standards that are exclusive, small-minded, and frankly, wrong.

At Calista, we believe that true beauty is comforting, kind, welcoming, inspiring, unique, and most of all, brave.

We believe beauty is defined solely by you.





Doing your hair should be fun! We create tools that make it simple and satisfying to achieve the hairstyles that you thought could only be done by the pros. 

At Calista, we know you have the confidence and the skills to be your own stylist, so we make state-of-the-art, user-friendly tools to help you do it.

Our products and tools are for all hair types, styles, and lengths – so no matter what your hair looks and feels like, we’ve got you covered.

All of our products are cruelty free, all natural, and vitamin infused. All of our tools are created with a no-burn design to protect you and your hair from heat damage. Everything we create is easy, effective, and good for your hair. 





Calista founder Maria McCool is a CEO, stylist, and total hair guru. 
Having loved all things hair from day one, Maria chased her dream of helping women feel great about themselves and their beauty every day of their lives. She opened Calista Salon & Spa in 1989, when she was just 23 years old.

After years of hearing complaints from frustrated clients about wanting to have the salon experience at home, she decided to create it for them. Calista Salon grew into a brand and launched on QVC with major success in 2007. Since then, Calista has continued to grow, providing hair products and tools to women across the nation and perpetuating Maria’s mission to help all women feel brave about their beauty.

When she’s not styling hair or creating new tools, she’s skiing down mountains, cooking up delicious Italian meals, or traveling to new places with her Brady Bunch style family.





Calista was created to empower women through confidence. Giving back to organizations that support women and embody our mission is close to our hearts.

We proudly support the SHiNE Program at Penn Medicine, a nonprofit organization that supports patients living with cancer and the Maasai Cultural Exchange Project, a nonprofit providing young women of the Maasai Tribe in Kenya with education, housing, necessities, and safety.