You probably noticed our products and tools are a little different than others in the hair care world; we like to think they’re unique. We know from experience that styling your hair can be repetitive, boring, and even daunting. Our mission is to equip you with products and tools that are easy to use but different enough to inspire you to try something new, to really want to style your hair.
Where it all began –
Calista founder Maria McCool, a salon owner/hair guru/beauty educator, is no stranger to hearing from her frustrated clients, “why doesn’t it look like this when I do it? What tool or product is best for me? Why can’t it be easier?” Brainstorming solutions, she found herself mixing products and using styling tools in non-traditional ways to keep it fun, educate her clients, and motivate them to try things out on their own. From there, an unconventional line of products and tools was born.
What is Beauty Brave?
The idea behind beauty brave always goes back to hearing my clients say, ‘I was going to go straight home from the salon, but now I think I need to go out, I look too good!’ I believe beauty is defined solely by you. Whether that’s freshly washed hair and no makeup, or full glam, the way you feel about yourself empowers you to make certain decisions and hopefully take more chances.” –